As Uber looks to expand its reach beyond cities, the company is forging an alliance with the veritable king of suburbia: Costco.

“The Uber name is kind of an urban brand and we believe our most significant growth opportunity in the US is in the suburbs,” CEO Dara Khosrowshahi told CNBC earlier this month.

The ride-hailing and delivery service on Wednesday announced a new partnership with the wholesale club that will bring Costco groceries and merchandise to customers via Uber Eats.