The Rise of the Grocery Store Sneaker

Late last month, the German discount supermarket chain Aldi, best known for its inexpensive groceries, released an Air Force 1–esque sneaker called the Gear. Available in two colorways—an all-white version with blue outsoles, and another with a big, colorful Aldi logo on the side—for just $12.99, they promptly went viral.

Full Story