Online grocery sales up 4% year-over-year in April; flight to mass retailers continues

U.S. online grocery sales rose to $8.5 billion in April, driven by growth across all three delivery segments.

That’s according to the most recent Brick Meets Click/Mercatus Grocery Shopper Survey, which was fielded April 29-30, 2024. The sales uplift was driven largely by the ship-to-home segment (includes orders that are received via common or contract carriers like FedEx, UPS, USPS) as overall penetration held steady and order frequency slipped compared to a year ago.

Full Story