The Minneapolis-based retailer has more than 45 private labels, including Good & Gather and Favorite Day food brands, which generate more than $30 billion in sales each year.
However, its total U.S. retail market share, including online and store sales, has shrunk in categories that generate over 60% of its revenue, data from market research firm GlobalData shows. Target lost share in food and household goods, clothing, electronics, home wares and furniture in the first quarter, gaining only in beauty products.