H-E-B expands Apple Pay options across Texas following pilot program

AUSTIN, Texas — H-E-B’s pilot program appears to be a success.

Less than a month after testing out “tap-to-pay” at its registers, the Texas-based grocery chain is now offering the services across the state.

However, the same catch remains – it’s currently only available at Central Market locations.

Earlier this month, H-E-B confirmed that it was exploring ways to enhance how customers shop and pay for their favorite items, including Apple Pay, Google Pay and Samsung Pay.

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