Grocery Outlet Holding Corp. has launched a new private label program, GO Brands.
The new private label line will feature products across three brands: SimplyGO, GO Home & Haven, and GO Paw & Pamper. The products will roll out across Grocery Outlet stores beginning this month, with 100 new private label SKUs available in stores by the end of the year under the SimplyGO and GO Home & Haven brands. GO Paw & Pamper will arrive in stores next year.